{"id":87284,"date":"2019-09-17T00:00:40","date_gmt":"2019-09-17T07:00:40","guid":{"rendered":"https:\/\/designpickle.com\/?p=87284"},"modified":"2022-09-01T15:00:52","modified_gmt":"2022-09-01T22:00:52","slug":"7-tips-for-designing-promotional-flyers","status":"publish","type":"post","link":"https:\/\/designpickle.com\/creative-hub\/print-design\/7-tips-for-designing-promotional-flyers\/","title":{"rendered":"7 Tips for Designing Promotional Flyers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Flyer distribution is a truly time-tested marketing stunt\u2014and it\u2019s still highly relevant and effective. It\u2019s affordable for you and informative for your target market. Lead generation is quick and easy. And let\u2019s admit it: now that flyers are getting a bit \u201cold school,\u201d they\u2019re just that unique enough to make an impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of all, flyers allow for a <\/span><i><span style=\"font-weight: 400;\">lot<\/span><\/i><span style=\"font-weight: 400;\"> of creative freedom. In that little rectangle of soon-to-be-printed paper, the possibilities are endless. (It doesn\u2019t even have to be a rectangle, does it? Go wild!) But how to make your flyers an eye-catching, informative work of art?<\/span><\/p>\n<p><iframe title=\"7 Amazing Tips On How To Design Promotional Flyers\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vtRwJQ_QT0c?start=45&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>How to design promotional flyers:<\/b><\/h2>\n<h3><b>1. Target your audience.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Who is your target audience, and why would they do business with you? If possible, your flyer should attract them at a glance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the design below is targeted at adults who gamble or frequent casinos. It\u2019s a bit of a no-brainer: you\u2019ve got the flying coins, the lightbulb sign font, the casino chip, and the fiery color scheme.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-87285\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319.png\" alt=\"promotional flyer design ideas\" width=\"573\" height=\"573\" srcset=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319.png 800w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319-300x300.png 300w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319-150x150.png 150w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319-768x768.png 768w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319-600x600.png 600w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_18-Print_072319-70x70.png 70w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/p>\n<h3><\/h3>\n<h3><b>2. Keep your content brief.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keep your message brief and to the point. This is more in the copywriting territory, but both writers <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> designers should collaborate to keep a flyer\u2019s main message short and easy to digest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the design below, the headline consists of three simple words: \u201cTrivia is served.\u201d And below that, the description is equally brief: \u201cEvery Sunday 3 PM,\u201d followed <\/span><\/p>\n<p><span style=\"font-weight: 400;\">by the price of Coronas and caesars. With this information, combined with the simple, <a href=\"https:\/\/designpickle.com\/custom-illustrations\/\">clever illustration<\/a>, we can infer that Devlin\u2019s Advocate holds a paid, trivia-themed snack time every Sunday afternoon.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-87286\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619.png\" alt=\"promotional flyer design inspiration\" width=\"563\" height=\"563\" srcset=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619.png 800w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619-300x300.png 300w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619-150x150.png 150w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619-768x768.png 768w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619-600x600.png 600w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/463826_DOW-Week-22-23_15_071619-70x70.png 70w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/p>\n<h3><\/h3>\n<h3><b>3. Focus on visual hierarchy.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Visual hierarchy refers to the way a design\u2019s elements are arranged to imply each element\u2019s importance. A design\u2019s visual hierarchy determines what the viewer sees first, next, and last.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should order your content accordingly. Which statement is the most important? Would it catch people\u2019s attention, and at the same be sufficiently informative?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Shrop Comedy\u2019s flyer below, they chose to highlight the statement, \u201cThe Shrop Squad is growing!\u201d This means their target audience, preferably, already has them in the radar. The intended viewer is aware of who \u201cthe Shrop Squad\u201d is and would be interested that they\u2019re \u201cgrowing.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, the eye is drawn towards the cool-looking young men using a laptop and operating video equipment. So without reading the fine print just yet, you know that the team is probably looking for digital creatives.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-87292\" style=\"font-size: 1rem;\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/376702_Week4_1_2_022619.png\" alt=\"promotional flyer design ideas\" width=\"594\" height=\"594\" \/><\/p>\n<h3><\/h3>\n<h3><b>4. Mind the contrast.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Contrast is the visual difference between two elements, making one distinguishable from the other. For example, this blog\u2019s text defaults to dark on a light background. That\u2019s why you\u2019re able to read it. Light and dark colors have high contrast, while dark on dark (or light on light) colors have low contrast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the design below, there\u2019s a high contrast between the light text and the dark background. This makes the text stand out more, and rank higher in terms of visual hierarchy. Meanwhile, the photos of people are faded out, creating a low contrast with the background. This is because, in terms of visual hierarchy, they\u2019re the least important element: they\u2019re more decorative than informative.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87291\" style=\"font-size: 1rem;\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/474143_DOW-Week-24-25_19-Print_072319.png\" alt=\"promotional flyer design inspiration\" width=\"587\" height=\"587\" \/><\/p>\n<h3><\/h3>\n<h3><b>5. Include a concise call to action.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your graphics have caught their attention. But now what do they do? With a CTA or call to action, you have the chance to motivate your viewers to become paying customers or clients. Ask them to \u201cTry it now for free!\u201d or \u201cLearn more!\u2019 Tell them they can \u201cVisit our shop now\u201d or \u201cSign up today.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret sauce is that your viewers want to be told what to do. They\u2019ve spent a precious second or two staring at your lovely flyer. \u201cNow what?\u201d they\u2019ll wonder. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And your CTA will be there to answer that question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I<\/span><span style=\"font-weight: 400;\">n the flyer below, the call-to-action is found in the golden \u201cbutton\u201d element at the bottom right. This element implies that the viewer can now head over to the website and make reservations.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87290\" style=\"font-size: 1rem;\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/Jethro-Muerong_Team-Pat.png\" alt=\"promotional flyer design ideas for business\" width=\"575\" height=\"575\" \/><\/p>\n<h3><\/h3>\n<h3><b>6. Be findable: don\u2019t forget your contact information.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Just like your CTA, your contact information should be present to answer your viewers\u2019 most immediate questions. \u201cNow what? Who do I call? How do I call them?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the design below, the company\u2019s contact number is actually included in the call-to-action element. Their website can be found directly below.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87289\" style=\"font-size: 1rem;\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv.jpg\" alt=\"promotional flyer design inspiration\" width=\"570\" height=\"570\" srcset=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv.jpg 1024w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv-300x300.jpg 300w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv-150x150.jpg 150w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv-768x768.jpg 768w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv-600x600.jpg 600w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/smartmockups_jpacf4wv-70x70.jpg 70w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/p>\n<h3><\/h3>\n<h3><b>7. Proofread and quality check.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before your flyer is printed and handed out to dozens (or hundreds) of strangers, do some quality control. Check for spelling or grammar errors. Mind the quality and implications of the colors, photos, and graphics used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a step back and imagine you\u2019re seeing the design for the first time. Analyze the clarity of your message. Is it awkward? Readable? Engaging? Rude? Memorable? Hard to digest?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run a few print samples so you know how your design looks in real life, in its true size. Sometimes, you have to hold it in your hands to be sure it actually works.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87288\" style=\"font-size: 1rem;\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/376711_Week6_2_2_030519.png\" alt=\"promotional flyer design ideas\" width=\"557\" height=\"557\" \/><\/p>\n<h3><\/h3>\n<h3><b>Bonus Tip: Optimize for Online<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re like most businesses, your target audience can also be found online. In that case, it won\u2019t hurt to create a version of your flyer that can be posted on social media or published as an online ad. This way, you\u2019re expanding your flyer\u2019s reach as far as possible.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-87287\" style=\"font-size: 1rem;\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/siralim-300x300.jpg\" alt=\"promotional flyer design inspiration\" width=\"566\" height=\"566\" srcset=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/siralim-300x300.jpg 300w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/siralim-150x150.jpg 150w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/siralim-600x600.jpg 600w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/siralim-70x70.jpg 70w, https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/siralim.jpg 650w\" sizes=\"(max-width: 566px) 100vw, 566px\" \/><\/p>\n<h2><b>Need help designing your next promotional flyer?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Color, contrast, typography, visual hierarchy\u2014you\u2019re much too busy running your business to focus on the ins and outs of graphic design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there\u2019s no need to sweat the small stuff. Head over to <\/span><span style=\"color: #00BC8F;\"><a style=\"color: #00BC8F;\" href=\"https:\/\/designpickle.com\/\"><span style=\"font-weight: 400;\">Design Pickle<\/span><\/a><\/span><span style=\"font-weight: 400;\">, where all you have to do is manage your instructional emails, and we can handle the designing for you. Or check out our handy <a href=\"https:\/\/designpickle.com\/graphic-design-cost-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graphic Design Cost Calculator<\/a> to find out how much your next project will cost (or save!) you.<br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-87530\" src=\"https:\/\/designpickle.com\/wp-content\/uploads\/2019\/09\/Flyers-1.jpg\" alt=\"7 Tips for Promotional Flyers on Pinterest\" width=\"600\" height=\"900\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flyer distribution is a truly time-tested marketing stunt\u2014and it\u2019s still highly relevant and effective. It\u2019s affordable for you and informative for your target market. Lead generation is quick and easy. And let\u2019s admit it: now that flyers are getting a bit \u201cold school,\u201d they\u2019re just that unique enough to make an impression. Most of all, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":87458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[362],"tags":[],"segment_tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/posts\/87284"}],"collection":[{"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/comments?post=87284"}],"version-history":[{"count":0,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/posts\/87284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/media\/87458"}],"wp:attachment":[{"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/media?parent=87284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/categories?post=87284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/tags?post=87284"},{"taxonomy":"segment_tags","embeddable":true,"href":"https:\/\/designpickle.com\/wp-json\/wp\/v2\/segment_tags?post=87284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}